Garden Adventurers Branding

I was tasked to designed a sub brand concept or an indoor play provider looking to open up an indoor concession within a garden centre. The brief was dovetail with the existing brand and also incorporate a retail offering. It was necessary to incorporate visuals inspired by a garden field; earthy colours, tones and materials. The outcome of this task was a an established colour scheme that reflect the natural environment as well as an illustrative logotype that similarly reflects the context as well as the playful nature of the outdoor play. With the established branding I was also asked to create a moodboard with imagery of what the outdoor play could look and feel like which they would then pitch themselves.  

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Tags : Brand Identity